COMPETITIVE ANALYSIS OF THE WORLD COFFEE MARKET

The research is directed to systematization of information on trends in the development world coffee market order identify problems for period from 2016 2021. That why authors not only systematize information, but also conduct competitive analysis based statistical databases. subject a market. goal article and current state market, identification key players it who are main founders its processes, building profile their competitiveness. following tasks solved article: determination trend development; global financial indicators; assessment competitiveness largest production companies according certain parameters. methods used are: synthesis, comparison grouping, comprehensive assessment. results have been obtained: determining prices green beans, volumes domestic (harvest) exports, countries-importers exporters retail roasted beans among countries world, sales ready-made soluble products shares trade world’s producers grain instant products, ratio finished by geographical indication. An researched was carried out parameters, which made possible three leaders Conclusions. can be work consulting companies, business analysts owners. practical benefit this lies indicators functioning formation structural approach conducting national